Sometimes our team knows the importance of finding a nugget of a concept and not blowing it up way beyond what's been asked for. These times are when we talk about Direct Marketing. When you know your target audience specifically well, you need to be direct with your choice of words and channel of communication to put across a customized message.

  • Database Marketing
  • Bulk SMS
  • Bulk E-mailers
  • Direct Mailers
  • Courier Services
  • Database Sourcing
  • Database Management

Direct marketing examples: What is direct marketing in business?

By this point, you have a fundamental answer to “What is direct marketing?” and “What is the purpose of direct marketing?”

Now, it’s time to think about how you can use direct marketing to support and enhance your business. As we mentioned above, direct marketing is a fundamental way of connecting with your audience. To form an effective direct marketing plan, you’ll need an in-depth understanding of your audience, and some innovative ideas that make your aggressive approach more ‘appealing’ than ‘annoying’.

As the marketing environment continues to evolve, answering the question: “What is direct marketing in business?” becomes more complicated. Fortunately, we have some great examples to inspire you.