CCD – Cash Point Advertising
Advertising is all about attention!
Have you grabbed your best customers attention yet?
You can now with ‘Cash point advertising’ available for the first time in India at all premium Cafe Coffee Day outlets.
Grab the attention of your premium target audience who have to go to the counter at CCD and order/pay/receive their balance etc. For this time period they are not busy on their phones or anywhere else, their attention would be available clutter free
We at Level 9 believe in innovation and ‘out of the box’ thinking.
Yet another concept by our founder, Mr.Suraj Juneja, proved to be a runway success at the most popular coffee chain brand in India.
We recently conceptualized, designed, manufactured and installed a ‘cash point advertising’ platform at the top Cafe Coffee Day outlets.
The whole idea of cash point advertising in this day is that the customer is forever bombarded with content and information on his mobile phone and it is increasingly difficult to reach out our message to him. Even while sitting at a cafe or walking in a mall, you may have your message on a huge screen blaring at him, but the customer is only engrossed on his phone or with his friend/s in most cases.
In Cafe Coffee Day, like some other places too, the customer has to go and order at the counter and pay there and take the change etc by himself. In those one or two minutes his mind is clutter free and he isn’t on his mobile device or even speaking to someone else. That’s when if a nice video advertisement is playing right there, he has a much higher chance of viewing it and registering the message. Hence the idea, the plan and even the success of this model.
Even the kiosk was designed and made by us at Level 9 with a 10” screen and built-in Wi-fi to play video ads, slide shows and Jpegs.
To know more, or for similar ideas and concepts – Contact us today!